If you have physical product, it can be tempting to let someone, like the shipping clerk, take your product photos. After all, the products go through the shipping department anyway, the thinking goes, so why not have Kenny just open a few boxes and take the product photographs? He’s got a new Samsung phone, and he takes great pictures of his kids. This should work.
In this blog post, we’ll examine why this is a not very good, generally bad, often terrible idea.
Kenny is busy doing shipping and receiving
You hired Kenny to do shipping and receiving, which assumes you have a full-time need for these activities. In a small to medium company, shipping and receiving is a full-time job that requires attention to make sure that things are shipped and received in a timely manner.
Kenny is very busy all day doing this important job.
And while Kenny takes great pics of his kids, taking product photos is a specialized area of expertise. Even if Kenny has a brand-new Samsung phone.
Product photographers are trained
Professional product photography requires more than just a new camera. It demands an understanding of lighting, composition, and editing to showcase your products in the best possible light. Kenny, regardless of his new smartphone, lacks the training to capture the nuanced details that differentiate and make your products more appealing to potential buyers. Poor lighting, improper angles, and lack of attention to detail can result in misleading photos that fail to convey the quality of your product.
Additionally, consistency is everything in product photography. Professional photographers ensure that all product images maintain a uniform style, which is crucial for building a cohesive brand image. Inconsistent photos taken by someone untrained can make your product listings look amateurish and disorganized. Your products look cheap, and your customer is doubtful.
Professional product photographers use advanced equipment and techniques to highlight features and details that are missed with a smartphone camera. They can remove distractions, control product reflections, and adjust the depth of field to make sure every aspect of the product is clearly visible. This level of detail can significantly impact a customer’s purchasing decision.
You get what you pay for in product photos
Investing in professional product photography also pays off in the long run. High-quality images can be used across multiple marketing channels, from your website to social media to trade show booth banners to print materials. High-quality images provide a consistent and professional look that enhances your brand’s credibility. And your products just look better.
While it may seem cost-effective to let Kenny handle product photography, the lack of expertise leads to poor-quality images that harm your brand. Investing in professional product photography is essential for showcasing your products effectively, building customer trust, and driving sales.
Let Kenny focus on what you hired him for.
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