Content Management

Technical content management helps keep your technical documents organized and up-to-date. These documents include things like user manuals, help guides, FAQs, knowledge base articles, and instruction sheets. Managing this content well helps customers understand how to use your products. It’s also much cheaper to manage content instead of letting it go, well, unmanaged.

To manage your content, you need a system to store all your technical content. A system should make it easy to find, edit, and update documents. Tools like Paligo and MadCap Flare are great for this because they help keep everything in one place and make it easier to manage.

Next, make sure all the content is accurate and useful. This means checking the information regularly to ensure it is correct and up-to-date. Outdated or wrong information can confuse people and cause significant problems. If you’re working in a product led growth environment, you’ve lost the chance to support your customer on their journey. You may not get that chance back.

Another key part of technical content management is making sure the content is easy to read and understand. The writing should be clear and simple, so everyone can follow easily. It doesn’t mean to “dumb down” the content — it means to follow principles such as Plain English and Clear Writing. You’ll also save money when it’s time to localize that content if it’s written to these standards.

SEO optimization can also be important. This means using the right keywords and metadata in the content so that people can find it easily when they search online. Good SEO practices help the content show up higher in search results, which means more people see it and use it.

Finally, getting feedback from users is essential. This helps businesses know what is working well and what needs to be improved. Analytics and customer research can help you understand what your customers want and need in your technical content.