This is the basic syllabus for the Content strategy class. At the end of the course, students have an understanding of technical content strategy and how to implement it in their organization.
This class is best for technical writers, UX writers, content strategists, and content managers.
We customize this syllabus for your specific needs.
| Module topic | Time estimate |
|---|---|
| Understanding your audience | 2 hours |
| Content audits and inventories | 2 hours |
| Aligning your corporate goals | 2 hours |
| Clear writing | 2 hours |
| Information moments | 2 hours |
| Internationalization, terminology management, content reuse, and content layering | 2 hours |
| Delivering your content | 2 hours |
| Measuring your content’s effectiveness | 2 hours |